梭影

"Survey Analytics tools are part of our ability to quickly create surveys, distribute them to a wide variety of players and view targeted results in real-time. Survey Analytics is one way we gather player feedback with minimal interruption to players. Zynga really wants to know how its players feel and they really want to tell us. Our players lead busy lives and enjoy fitting in a quick, fun connection with their friends through Zynga games. That leaves little time to answer survey questions. The last thing that we want to do is intrude on their game play. How do we keep this feedback loop that Zynga and Zynga players really value? We've been collaborating with the team at Survey Analytics on innovative ways to keep surveys as brief as possible. One new approach is to construct questions that can be randomly distributed across a very broad set of players. Each player needs only a minute or two to give feedback, but we can sample an accurate breadth of perspectives across thousands of players."

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"The Survey Analytics platform allows for more than just a superior, efficient means for the data collection phase of your research. The platform's algorithms for some of the traditional statistical analyses like conjoint and correlation analysis prove to be exceptional time savers just before the back end of the research phase as well. For example, when you are leveraging your product mix and required to conjoint your way through a complex product category: the Survey Analytics conjoint functionality offers multiple options in a WYSIWYG interface. My customer service representative John is always there to assist and offer guidance with pointers, examples of common practice, and guiding me through utilizing my own add-on options such as java scripting. Ultimately, building your large organization's 360 degree customer feedback loop is a sinch on this platform. I cannot thank you enough!"

"Survey Analytics is a 'must have' if you are serious about research. Survey Analytics offers a one stop shopping platform to fulfill even the most demanding customer. What I value most, is the swift response time from the account staff, and their commitment to resolve any challenge a client might have. SA also actively involves clients to constantly improve their products, thereby setting the bar higher everytime, also for their competitors. Add up the price/value proposition SA offers, and you're bound to partner up with SA."